A culture-first marketing communications and PR agency for Indian and global brands
Through Research, Public Relations, Experiential Marketing,
Digital, Content, Influencers, and Strategic Partnerships
Three Divisions
One house.
Three distinct capabilities.
Built to work together. Configured around your specific brand need. Whether earned media, creator strategy or brand architecture — TUTE Consult brings all three to one brief.
Strategy Division
Vector
Strategy · Advisory · Intelligence
The thinking division. Brand architecture, narrative positioning, reputation intelligence. For brands that need to think before they communicate — and want to own the category.
- Brand narrative & messaging architecture
- Integrated MarCom planning
- Reputation intelligence & monitoring
- Fractional CMO services
Earned Media Engine
Communiqué
PR · Media · Founder Profiling · Communities
Traditional and digital PR, community seeding, crisis management, founder thought leadership. Earned authority that compounds — not just coverage that evaporates.
- Tier-1 national & regional media placements
- Founder narrative & thought leadership
- Crisis communications
- 49-touchpoint proprietary playbook
Creator Division
Tribe
Influencer · Creator Economy · Media Deals
Audiences follow people, not logos. We design creator-first strategies driven by AI discovery across 6.7M+ creators, backed by precise EMV reporting and real attribution.
- Nano to celebrity creator campaigns
- Instagram · YouTube · LinkedIn · X
- Data-driven analytics & attribution
- Brand tie-ins, endorsements & licensing
Three Divisions
One house. Three
distinct capabilities.
Built to work together. Configured around your specific brand need. Whether earned media, creator strategy or brand architecture — TUTE Consult brings all three to one brief.
Strategy Division
Vector
Strategy · Advisory · Intelligence
The thinking division. Brand architecture, narrative positioning, reputation intelligence. For brands that need to think before they communicate — and want to own the category.
- Brand narrative & messaging architecture
- Integrated MarCom planning
- Reputation intelligence & monitoring
- Fractional CMO services
Earned Media Engine
Communiqué
PR · Media · Founder Profiling · Communities
Traditional and digital PR, community seeding, crisis management, founder thought leadership. Earned authority that compounds — not just coverage that evaporates.
- Tier-1 national & regional media placements
- Founder narrative & thought leadership
- Crisis communications
- 49-touchpoint proprietary playbook
Creator Division
Tribe
Influencer Marketing · Creator Economy · Media Deals
Creator-first strategy for brands that know audiences follow people, not logos. AI-powered discovery across 6.7M+ creators. EMV reporting. Real attribution.
- Nano to celebrity creator campaigns
- Instagram · YouTube · LinkedIn · X
- Data-driven analytics & attribution
- Brand tie-ins, endorsements & licensing
Three Divisions
One house.
Three distinct capabilities.
Built to work together. Configured around your specific brand need. Whether earned media, creator strategy or brand architecture — TUTE Consult brings all three to one brief.
1
Earned Media Engine
Communiqué
PR · Media · Founder Profiling · Communities
Traditional and digital PR, community seeding, crisis management, founder thought leadership. Earned authority that compounds — not just coverage that evaporates.
- Tier-1 national & regional media placements
- Founder narrative & thought leadership
- Crisis communications
- 49-touchpoint proprietary playbook
2
Creator Division
Tribe
Influencer Marketing · Creator Economy · Media Deals
Creator-first strategy for brands that know audiences follow people, not logos. AI-powered discovery across 6.7M+ creators. EMV reporting. Real attribution.
- Nano to celebrity creator campaigns
- Instagram · YouTube · LinkedIn · X
- Data-driven analytics & attribution
- Brand tie-ins, endorsements & licensing
3
Strategy Division
Vector
Strategy · Advisory · Intelligence
The thinking division. Brand architecture, narrative positioning, reputation intelligence. For brands that need to think before they communicate — and want to own the category.
- Brand narrative & messaging architecture
- Integrated MarCom planning
- Reputation intelligence & monitoring
- Fractional CMO services
Our story
Per Aspera Ad Astra
Following this as a core philosophy, it’s been over 16+ glorious years and counting.
It all started on one rainy day. When the 9-5pm job seemed more mundane, process driven and tedious than ever and when sitting on the desk across a screen was more of a forced task, we decided to kick the monotony and do something that seemed more exciting and lucrative! Thus came about Tute Consult, emphasizing the need for work-life balance and an environment that was energetic and buzzing …whose DNA was all about communicating and creating value-additions for brands!
It’s inspired by Tutankhamen, the young, restless Egyptian king or being intuitive about the work we do. That was just the beginning!
Over the years, we’ve had the opportunity to work with some of most exciting corporate and consumer brands, events and personalities!
And just as brands and their messages evolve, the business of communication itself continues to change and grow. We pride ourselves in adapting to the new age mediums of marketing. Clients who believed in our ethos, partnered with us from the beginning; many of which remain to this day. Our clients range from established corporates to consumer and luxury brands, startups and international brands among others. At Tute, we believe in culture and relationship building with honest, execution focused approach and sharp insight based strategy that has enabled over 350+ happy brands.
With our approach to creative thinking and problem solving, we integrate communications advisory and execution including PR, content, organic and paid channels that transcend only traditional approaches.
We are a team of young and passionate thinkers, designers, writers and journalists.
That’s our story. What’s yours?
Komal Lath
Founder
Tute Consult
Komal Lath
Managing and leading Tute across verticals. Also doubling as chief everything officer!
Over 22+ years of experience across PR and marketing, Komal also has been awarded for 40 under 40, Superwoman, Best Marketeer among other accolades. She obsesses over details, enjoys traveling and is a voracious reader. She also works with several charities and humanitarian organizations apart from teaching and mentoring at B schools .
Our story
Per Aspera Ad Astra
Following this as a core philosophy, it’s been over 16+ glorious years and counting.
It all started on one rainy day. When the 9-5pm job seemed more mundane, process driven and tedious than ever and when sitting on the desk across a screen was more of a forced task, we decided to kick the monotony and do something that seemed more exciting and lucrative! Thus came about Tute Consult, emphasizing the need for work-life balance and an environment that was energetic and buzzing …whose DNA was all about communicating and creating value-additions for brands!
It’s inspired by Tutankhamen, the young, restless Egyptian king or being intuitive about the work we do. That was just the beginning!
Over the years, we’ve had the opportunity to work with some of most exciting corporate and consumer brands, events and personalities!
And just as brands and their messages evolve, the business of communication itself continues to change and grow. We pride ourselves in adapting to the new age mediums of marketing. Clients who believed in our ethos, partnered with us from the beginning; many of which remain to this day. Our clients range from established corporates to consumer and luxury brands, startups and international brands among others. At Tute, we believe in culture and relationship building with honest, execution focused approach and sharp insight based strategy that has enabled over 350+ happy brands.
With our approach to creative thinking and problem solving, we integrate communications advisory and execution including PR, content, organic and paid channels that transcend only traditional approaches.
We are a team of young and passionate thinkers, designers, writers and journalists.
That’s our story. What’s yours?
Komal Lath
Founder
Tute Consult
Clients
Beauty and Wellness
Advertising & Media
Alcobev
Events
Fintech
FMCG
Interiors
Luxury
Media and Entertainment
Education
Retail
D2C (Direct to Consumer)
Sports
Technology
Hospitality
Real Estate
Corporate Social Responsibility
Packaging
Fashion
B2B
VC's
Art
WHY GLOBAL BRANDS CHOOSE TUTE
Smart Marcom & PR for
global brands in India
India is the world’s most complex consumer market. One billion mobile internet users. Six hundred living languages. Four distinct consumer economies from metro to rural Bharat. Global brands that win here do so because they understood India before they entered it.
TUTE Consult has spent over 16+ years building exactly that understanding, across beauty, FMCG, luxury, technology and hospitality. We combine research & insights, Go-To-Market Strategy, deep media relationships (print, digital, broadcast, regional vernacular) with India’s most sophisticated creator network, and the global infrastructure of the Palomar Network.
We have launched global brands in India from their first press release to their first ₹100Cr revenue milestone. From Fortune 500 companies to start-ups, Tute has proven experience across sectors. We understand the journalists, the influencers, the communities, and the cultural moments that make India move.
PROOF POINTS
- Conducted 100+ research studies within just three months of launch through our proprietary AI-driven insights platform.
- Our reporting systems are future-ready, designed to enhance efficiency whilst significantly reducing manual effort and human hours.
- Launched Korean, UK and US beauty brands into India’s tier-1 beauty media within 60 days.
- Managed reputation for global luxury brands across Chopard, Ferragamo, Victoria’s Secret and Hilton among others.
- Built regional FMCG campaigns reaching Bharat and India simultaneously across 220+ cities.
- We are not merely building brands; we are creating cultural relevance and nurturing engaged communities.
WHY GLOBAL BRANDS CHOOSE TUTE
Smart Marcom & PR for
global brands in India
India is the world’s most complex consumer market. One billion mobile internet users. Six hundred living languages. Four distinct consumer economies from metro to rural Bharat. Global brands that win here do so because they understood India before they entered it.
TUTE Consult has spent over 16+ years building exactly that understanding, across beauty, FMCG, luxury, technology and hospitality. We combine research & insights, Go-To-Market Strategy, deep media relationships (print, digital, broadcast, regional vernacular) with India’s most sophisticated creator network, and the global infrastructure of the Palomar Network.
We have launched global brands in India from their first press release to their first ₹100Cr revenue milestone. From Fortune 500 companies to start-ups, Tute has proven experience across sectors. We understand the journalists, the influencers, the communities, and the cultural moments that make India move.
PROOF POINTS
- Conducted 100+ research studies within just three months of launch through our proprietary AI-driven insights platform.
- Our reporting systems are future-ready, designed to enhance efficiency whilst significantly reducing manual effort and human hours.
- Launched Korean, UK and US beauty brands into India’s tier-1 beauty media within 60 days.
- Managed reputation for global luxury brands across Chopard, Ferragamo, Victoria’s Secret and Hilton among others.
- Built regional FMCG campaigns reaching Bharat and India simultaneously across 220+ cities.
- We are not merely building brands; we are creating cultural relevance and nurturing engaged communities.
INTERNATIONAL BRANDS — WHY TUTE
The India PR agency global
brands choose
India is the world’s most complex consumer market. One billion mobile internet users. Six hundred living languages. Four distinct consumer economies from metro to rural Bharat. Global brands that win here do so because they understood India before they entered it.
TUTE Consult has spent over 15 years building exactly that understanding — across beauty, FMCG, luxury, technology and hospitality. We combine deep media relationships (print, digital, broadcast, regional vernacular) with India’s most sophisticated creator network, and the global infrastructure of the Palomar Network.
We have launched global brands in India from their first press release to their first ₹100Cr revenue milestone. We understand the journalists, the influencers, the communities, and the cultural moments that make India move.
PROOF POINTS
- Launched Korean, UK and US beauty brands into India’s tier-1 beauty media within 60 days
- Managed reputation for global luxury brands across Chopard, Ferragamo, Victoria’s Secret and Hilton among others
- Built regional FMCG campaigns reaching Bharat and India simultaneously across 220+ cities
- Part of Palomar Network — seamless handover with your global PR teams in London, New York, Singapore
We partner with the best independent agencies in key markets across the globe—to offer in-Tute-ive services to clients wherever they need it through our global out reach partnership.
Partnerships
Palomar Network
Contact Details
Creator and Influencer Partnerships: tribe@tute.co.in
Openings and Hiring: hr@tute.co.in
Business Enquiry: business@tute.co.in
We partner with the best independent agencies in key markets across the globe—to offer in Tute services to clients wherever they need it through our global out reach partnership.
Partnerships
Palomar Network
Contact Details:
Creator and Influencer Partnerships: tribe@tute.co.in
Openings and Hiring: hr@tute.co.in
Business Enquiry: business@tute.co.in
16
Years as India’s leading independent MarCom consultancy
350
Brands activated across beauty, FMCG, luxury, tech and hospitality
22
Sectors served from
D2C to enterprise
18
Countries reached via Palomar Network partnership
Testimonials
- Prasad Sangameshwaran, ETBrandEquity
- Florian Hurel, Founder, fhair and Florian Hurel Hair Couture and Spa
- Ashmita Venkatesh, Founder, Amiy Naturals
- Niki Singh, Head - Branding, Marketing & Communications.
- Arbind Gupta, Assistant Editor at Business India - India
- Aanam C, Blogger & YouTuber - India
- Rocky S, Fashion Designer and Entrepreneur – India
- Ami Patel, Celebrity stylist - India
- Rij Eappen, Luxury Blogger – India
- Girish Raj, Consultant and Creative Entrepreneur
- Krsna Mehta, Design Director & Founding Partner at India Circus
- Maitri, Former Tutelet
- Roshan Abbas - Founder, Kommune India
- Priyanka Agarwal, Ex Head Of Brand Marketing At Think 9
- Shunali Khullar Shroff, Author and Podcaster
- Sanjeev Khanna - Category Head, Upper Prestige
- Mohan Subrahmanya, Country Leader & Director, India at Insight Enterprises
- Samir Modi, MD Modi Enterprise
- Vipul Mishra, Director of Sales & Marketing, Novotel Mumbai International Airport
Testimonials
- Prasad Sangameshwaran, ETBrandEquity
- Florian Hurel, Founder, fhair and Florian Hurel Hair Couture and Spa
- Ashmita Venkatesh, Founder, Amiy Naturals
- Niki Singh, Head - Branding, Marketing & Communications.
- Arbind Gupta, Assistant Editor at Business India - India
- Aanam C, Blogger & YouTuber - India
- Rocky S, Fashion Designer and Entrepreneur – India
- Ami Patel, Celebrity stylist - India
- Rij Eappen, Luxury Blogger – India
- Girish Raj, Consultant and Creative Entrepreneur
- Krsna Mehta, Design Director & Founding Partner at India Circus
- Maitri, Former Tutelet
- Roshan Abbas - Founder, Kommune India
- Priyanka Agarwal, Ex Head Of Brand Marketing At Think 9
- Shunali Khullar Shroff, Author and Podcaster
- Sanjeev Khanna - Category Head, Upper Prestige
- Mohan Subrahmanya, Country Leader & Director, India at Insight Enterprises
- Samir Modi, MD Modi Enterprise
- Vipul Mishra, Director of Sales & Marketing, Novotel Mumbai International Airport
Testimonials
- Prasad Sangameshwaran, ETBrandEquity
- Florian Hurel, Founder, fhair and Florian Hurel Hair Couture and Spa
- Ashmita Venkatesh, Founder, Amiy Naturals
- Niki Singh, Head - Branding, Marketing & Communications.
- Arbind Gupta, Assistant Editor at Business India - India
- Aanam C, Blogger & YouTuber - India
- Rocky S, Fashion Designer and Entrepreneur – India
- Ami Patel, Celebrity stylist - India
- Rij Eappen, Luxury Blogger – India
- Girish Raj, Consultant and Creative Entrepreneur
- Krsna Mehta, Design Director & Founding Partner at India Circus
- Maitri, Former Tutelet
- Roshan Abbas - Founder, Kommune India
- Priyanka Agarwal, Ex Head Of Brand Marketing At Think 9
- Shunali Khullar Shroff, Author and Podcaster
- Sanjeev Khanna - Category Head, Upper Prestige
- Mohan Subrahmanya, Country Leader & Director, India at Insight Enterprises
- Samir Modi, MD Modi Enterprise
- Vipul Mishra, Director of Sales & Marketing, Novotel Mumbai International Airport