When the 9-5pm job seemed more mundane, process driven and tedious than ever and when sitting on the desk across a screen was more of a forced task, we decided to kick the monotony and do something that seemed more exciting and lucrative! Thus came about Tute Consult, emphasizing the need for work-life balance and an environment that was energetic and buzzing and whose DNA was all about communicating and creating value-additions for brands!
We do have a philosophy. Yes.
Tute standing for Tutankhamen, the young, restless Egyptian king and also fitting in the word 'Intuition' had the right zing to it. There was no looking back after this!
A young communications consultancy with a little daring soul is what we would like to describe ourselves as! We are a Communications Consultancy or a one stop shop for communications encompassing media, marketing and event solutions. Tute Consult was a result of bridging the gap between a typical PR/Digital/Events company whose main concentration was media or client based focus to a consumer centred brand focus.
Being in this business for over 8 years now, we have worked across lifestyle, entertainment and luxury clients. The company was formulated in July 2010 and within a short span we have an enviable list of clients and projects done under our belt pan-India. We don't like to do things in an ordinary fashion and excuse us if we sound a little skittish but our clients swear by us and we by our work!
- Public Relations
- Offline and Online Creative Support
- Event Conceptualizations and Tie-ups
- Social and Digital Media
- Content Writing/Video Content
You have a need...and we have a solution!
We cover all verticals under the communications sphere!
The Tute Edge:
Responsive and pocket friendly
Extremely result oriented
Objective and Message oriented
Blunt and honest about deliveries
We believe in having a life!
We commit...we will do!
The dynamic maven of the house - Komal has been the Initiator and the keen visionary in the organization. Perseverance, focus and creativity defines this lady who was truly made for this profession. (We are serious!). Armed with a degree from MICA, she has a wealth of experience in PR and Marketing behind her. She is a voracious reader who consumes knowledge every waking hour and hence is an intriguing conversationalist. She borders on an almost OCD-like knack for perfection in everything she does and expects the same at the workplace as well. This is why we are always loved by our clients. She loves: traveling, green tea, reading, partying and sometimes white wine. She hates: procrastinators, messy office desks and unanswered calls or messages.
Have you seen the Bollywood movies with the lead heroine chirping like a nightingale and giggling like a 16 year old? If you see someone following the same act in the streets of South Bombay, be rest assured that you are probably witnessing Maitri in one of her regular epiphanies. What brought her to our heavenly dynamic world is a chance internship offer recommended to her by a friend. Her constant hardwork and dedication soon won her a permanent job in the house and thus Maitri lived Happily Ever After in this cinematic realization! But on a serious note, she loves John Mayer and can't do without listening atleast one song of his in the office everyday! Pink is her favourite colour and you'd often see her beaming with a million dollar smile.
Bhakti is just slightly taller than the world's average height for "short" women. But don't be confused by her small size for she has one big demeanor and personality. She is often referred to as the tiny dynamite in the office and definitely lives up to it! Zealous, dynamic and super energetic – Bhakti is buzzing with newer things and innovations to try at the office space. From being an intern to graduating as an employee she has had a roller coaster ride with us. Coffee and chocolate fall in her list of ardent and most loyal love relationships. She is also a certified Graphologist (quite a good one) and a Guitar owner. Yes, she has been lazy enough to not learn to play it yet! Her other myriad interests are reading, pottery and humanities. The in-house firebrand swears by her love for us and wouldn't think twice before burning the midnight oil for work. (We secretly think she procrastinates ):P
"A brand is a personification of a product, service or even an entire company". Like a person, one can either love, like, respect or hate the brand. That's where we come in the picture and help you gain the most desirable and preferred market positioning in the eyes of your consumers. Our thorough market research, knowledge of recent upcoming trends and true understanding of your brand, helps us outline a bespoke PR campaign for your brand of products and services. All you need to do is trust us just like we'd trust in your brand. True PR is not just about the amount of editorial space we get you, but the amount of goodwill generated for your brand through our efforts. We look at it as Public Relations and not merely Press Relations
A company's communication collaterals extend the brand's identity. Be it the logo design, your brochure layout or standee graphics... They all represent the brand message and needless to say, it's imperative to be heard right at all times. A synchronised and integrated online and offline marketing plan is the most recommended for consistent brand communications. So we offer a basket full of artistic and yet functional design choices in:
Mailer Design Templates | Image Creation | Corporate Identity & Branding | Graphic Design | Pop-up Store Design & Building | Standees, Brochures, Print & Web ads etc
We believe that events are yet another integral part of a brand image building strategy. Be it your red carpet events, or industry meet-ups or consumer interaction seminars.. we provide solutions for all. Valuable tie-ups with brands for the events and an effective communications strategy for the same could be devised under our huge umbrella, without you having to deal with numerous other individuals for the same. Its integration, simplicity and efficiency rolled into one.
Brand communications are driven by what they say and how they say! Good content delivers a message but excellent content communicates the brand's raison d'être and core competences. A content framework that is in sync and alignment with the brand marketing is impressive enough to create an edgy recall value for the consumers. On concluding the need and aims of the brands we could advise and let you choose between textual and visual content services that we offer. All we need is a brief and a few pointers, subsequent to which we shall provide you an end result of visual creativity or eloquence or maybe both!
Content viewership and readership has changed drastically and is being increasingly delivered by personalized and self scheduled social webs and not broadcasters. It's the consumers who decide 'when' and 'how' they would use and consume this information. What is left for the brands is to be present always - 'where' is something we take care of. A holistic approach towards online communications involving all possible and of course apt social media platforms like - Facebook, Twitter, Linkedin Youtube, Blogs etc.; help in communicating and interacting with current and potential client base on a regular basis. Engagement with content rich brand experiences is a pivotal part of Online Brand building and overall Brand Strategy as well.
A website is the new business card of the world. No matter how big or small your organization is, today we Google our way out even for the simplest of things. If you don't have a website in place already, chances are that you possibly losing out on a huge chunk of potential clientele. We suggest, you hire us, and we give you a customized web presence that puts a smile on your face and your pockets as well. Websites or microsites needn't be expensive if you have your needs and aims in place. What we then do is, get back to our drawing boards and find a way through the labyrinth for you in the simplest and the most economical way.
Internet advertising is permeated through potential clientele very easily on social platforms. In-depth and up-to-date knowledge of the current market trends, gives us an edge in ideating, creating and effectively communicating the clients' needs over internet and digital media. Internet marketing strategy helps one in acquiring not only the paid channels but also leverages one's image on the unpaid and earned user based channels on the online medium. Besides, user insights and keen analytical studies from our team will ensure that you get maximum return from your online marketing investment.
It was absolute pleasure working with tute consult. Their out of the box creative strategy and in depth knowledge of the industry helped us acheive our most arduous objectives. Attention to detail and their strong organizing skills have been their strong points on our projects. We are lucky to have found good partner in TUTE consult. All the best for Tute for their future projects.
It has been an absolutely pleasure working with Tute. Having interacting directly with Komal, I was glad to see her attentive and eager responsive approach towards the undertaken projects.
Promptness efficiency and assistance with smile-that's what defines Tute and Komal Lath.
Its always very good working with TUTE.
An absolute treat to work with, Tute consult truely understands the needs of the clients and works as an extension of organisations maketing function. Not just a PR agency, Tute provides an integrated marketing view point that generates better bang for the buck
I would like to congratulate the team at Tute Consult and its cheif initiator Komal Lath for their out-of-the-box approach to communications and public relations, attention to details, ability to deliver on deadlines and infectious enthusiasm. We are very pleased with the assistance they have provided us in getting exclusive behind the scenes information and pictures from campaigns of their lifestyle, entertainment and luxury clients to our newsroom. We wish them the very best in their future endeavours.
Komal was a lovely experience to collaborate with you. Devoted, creative and totally hand on, is how I would describe you. You totally did a great job with my jewellery show, at the IIJW 2010, great work. And here's wishing you lots of luck and all my goodwishes for the future.
Working at Tute was one experience I will never forgot. I learnt so much during my journey here, which would not have not been possible with out my supportive colleagues and of course Komal (My boss who prefers the term 'Colleague'). I got to work with a variety of clients and was able to take on various jobs, which today allows me to take better decisions. To sum it up i think working at Tute was really fun, I made more friends than colleagues and clients and I am honored to have worked with someone as strong headed and decisive as Komal ( The mastermind of Tute).
Its been such a pleasure to work with the entire Tute team. They "under promise and over deliver" when it comes to work. Tute went beyond my expectations and I highly recommend anyone who islooking for a good PR company to look after their brand to approach Tute. Team tute is friendly , prompt, professional and on top of the game. I wish them all the success and looking forward to working with them in the years to come.
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